All posts tagged olympics 2014

1 Post

StepChild causing controversy at the Olympics – what else do you expect?

If you guys have seen it we recently made international news when one of our 14/15 models the “Kam Knife” got mistaken for an anti-Putin/Russian Government propaganda tool at the Sochi 2014 Olympic games when Russian rider Alexey Sobolev hit the slopestyle course. Basically international media thought that the graphic was to support jailed activist band Pussy Riot, a band that the Russian government really don’t like. Of course we never intended 10 months ago when we designed the board that it would be on the feet of an olympian and that the media would blow something up so hilariously small as a top sheet graphic to top news pages around the world (huffington post, yahoo sports, latimes, cbc). Just to say, we support human rights and being able to say whatever the fuck you want, but we did not intend the 14/15 Kam Knife to be a political statement… its just a chick in a balaclava with a knife. nothing more.